Branding for More Business- Do you want more customers?
- Do you want your business to have a better competitive edge?
- Do you want customers who come back more often and recommend their friends?
A strong, positive brand is a vital component to achieving the above. A brand is not a logo, a slogan or advertising. A brand is the personality of your business, and like an individual, it has values, beliefs and views. This is what customers and potential customers buy into. A strong, positive brand can bring you more customers, keep them coming back and give you a position in the marketplace allowing you to compete more effectively. Marketing the Midlands, in conjunction with UCB, have developed a 4-morning NVQ Level 4 course on Branding for More Business. You will leave this workshop-based course with a brand strategy that you can put into place, make come alive in your business and drive more new customers in while getting existing ones to refer their contacts. The course will cover: - What is a Brand?
- The Differences between Weak and Strong Brands
- Positive and Negative Brands
- The Elements of Brand Purpose
- Brand Strategy
- The Importance of Brand Values
- How to Use Your Brand to Out-do the Competition
- The Core of Your Brand
- How to Make Your Brand Unique
- Understanding Positioning in the Market Place
- Broadcasting Your Brand at All Customer Touch Points
- Getting Your Staff to Live the Brand
The course will be run at UCB (formerly the College of Food) on Summer Row, Birmingham B3 1JB). The course times and dates are 9-5 on Tuesday 23rd and Thursday 25th August. “Richard changes the way you look at marketing. The course builds up your marketing strategy in bite size pieces. Simple!” Andy Cowin, Owner, Sanfire IA The cost of the course should be £450, but thanks to a training grant it only costs £175 per person. This funding is limited so reserving your place early is highly recommended. To reserve your place simply emailing Richard or ring him on 0778 9952251. If you want to know the brand secrets that major companies use to build their reputation and maintain their position and how you can apply these to your business then this is the course for you. The saving from the grant is £275, so it only costs you £175. The number of grants is limited and the course will fill up fast so reserve your place by e-mailing Richard today.
|
