High Impact Marketing and Other Reports

Welcome to the library for Marketing the Midlands below we're proud to present a number of our marketing reports below.

The Impact Series

One of our main series of articles is "The Impact Series". This looks at the four categories that marketing can fall into:

• Negative Impact Marketing
• Low Impact Marketing
• Medium Impact Marketing
• High Impact Marketing

Negative Impact Marketing occurs when the marketing piece has a negative impact on the lead and makes them think less of your company and offering. It is vital that you identify and destroy low impact marketing. Destroy negative impact marketing.

Low impact marketing is the most common form of marketing (done by 95% of companies) and needs to be avoided at all costs.

Avoid low impact marketing

Medium impact marketing can be done by any company and should be done.

Look towards medium impact marketing

High impact marketing is a creative style of marketing that can be done by any industry, but needs to be understood and applied correctly.

Discover high impact marketing.

The Marketing Myths Series

Nothing sinks a company's marketing quicker than mis-guided marketing myths. Below, I expose the most common myths and how they have come about.

At the start of most talks I give, I ask the audience "What is Marketing?". The general response is that marketing is promotion. Promotion is a vital marketing component but there is a lot more to it.

Marketing Myth 1: Marketing is All About Promotion

The second myth goes along with the first and is the believe that marketing costs a lot of money. Actually, only poor marketing is expensive, solely because you have to do a lot if it to achieve a return. Find out more:

Marketing Myth 2: Marketing Costs A Lot

Many companies during the credit crunch have adopted a low cost strategy and have slashed their prices in an effort to boost sales.

Marketing Myth 3: Low Cost Strategy is the Way to Go

One of the common marketing myths is that it is entirely aimed at finding new customers. This is not true. The biggest expense in marketing is finding new customers. It therefore makes sense to keep hold of the ones you have through reminding them that you're there through marketing.

Marketing Myth 4: Marketing is Aimed at Getting New Customers

The final myth is that in marketing the graphics are all important. Graphics don't sell they simply look attractive to attact the attention of the reader. Find out more:

Marketing Myth 5: Good Graphics are Most Important