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Who Else Wants a Better Return on Their Marketing?

The vast majority of marketing doesn't produce the results the company is looking for. Why?

1. The average person is bombarded by over 3 000 marketing messages every day.

2. Most marketing material from any specified industry looks the same as every other piece of marketing from that industry.

To be successful, companies must adopt medium and high impact marketing strategies. You can find out more about this through the numerous articles on the site and the e-course.

For my high impact marketing services, I offer menu pricing which most people prefer. I also offer an assurance that I will work on your marketing until your happy with it.

Here's the breakdown of my services:

1. High Impact Marketing Campaigns

Want to get more from your marketing budget? A high impact marketing campaign is the answer you've been looking for.

You can get three different high impact marketing campaigns from us:

BUT why would you want one?

Most small companies do not have a consistent marketing strategy or campaign.

You can confound competitors who have a much larger marketing budget by simply having a focused and consistent marketing strategy and plan.

Marketing is a bit like a snowball rolling down hill. It takes a while to get going, but through perseverance it will get big and gather more customers to itself.

The production of High Impact Marketing campaigns for SMEs in the Midlands is our main service and the first thing we recommend to new clients. Your business will get a lot more for its marketing money when it has and implements a coordinated cross-channel plan. This is not as tricky as it sounds.

Your marketing campaign will be easy to implement and, after the initial set up, you'll find it quick to do.

If you want one that costs little to implement then we can do that as well. Marketing doesn't have to be expensive but if you want to wow a major client then doing something BIG can give you the impact you want.

Talk to us today about producing a high impact campaign for your business today. We offer three different levels of campaign and one of these will fit your business like a glove. They are:

2. High Impact Copy Writing

Have you ever thought what makes marketing successful? Or how do I get more customers or clients? Or simply why is my marketing under-performing?

Provided you offer something people need, want and desire at a cost that is acceptable to them then the answer is better copy.

One of my clients runs a fantastic fish and shop. In fact it is award winning and has appeared in a number of national newspapers.

He and his business partner have amazing PR. In addition to national newspapers they have appeared on local radio, at major events and they're both two interesting and social guys.

However, despite all this they still wanted more customers in the shop.

The answer was to market more and change the copy in their marketing.

We produced some cracking high impact marketing copy for them. One piece for the Birmingham student community and a longer piece for local businesses. These have produced remarkable results for them.

Last year, I wrote a 5 page letter that got a 20% response rate. This high a response rate is practically unheard of in the direct mail industry which usually gets a 1/2 - 2% return. Did it use high impact copy? You bet it did.

The bottom line is provided you are offering your target market something they need, want and desire at a reasonable cost then it is copy that will make the difference between whether they buy or not.

Find more about our high impact copy writing services here..

3. Marketing Coaching and Consultancy

You can get two forms of on-going marketing support from us:

  1. Coaching were we work with you so that you gain marketing skills and knowledge.
  2. Consultancy were we do the work for you.

The choice depends on your development needs and the time you have available. Many SME directors don't have the time or inclination to learn more about marketing. They just want to get on with running their business. If this sounds like you, then consultancy is the path for you.

This can be done on a retainer basis where you pay a fixed monthly fee which entitles you to our expertise whenever you need it or it can be done on a project basis.

Coaching is delivered on a one to one basis over half a day or two half days per month.

This regularity ensures that you're not overwhelmed and shows you the exact steps you need to take to build and implement a marketing system which when you turn the handle gets customers coming in.

All of these services are tailored to your needs so contact Sarah or me for more information on them.

We also offer our unique assurance.

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High Impact Marketing Campaigns for Bars and Restaurants
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“Working with Richard has given me a better insight into the direction I can take to carry my company forward. Excellent advice and ideas delivered in a highly professional, but friendly manner.”

Jackie Dean, Manager, Drummond's Bar, Worcester

“I wish I had met Richard 10 years ago! My business would have been even more successful! Best marketing advice by far.”

Gary James, Broadcaster and PR Consultant at Gary James Media and City TV Consulting, Birmingham

Photo of Gary's Testimonial for High Impact Marketing for SMEs

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“"My expectations have been exceeded and I am now equipped to deliver a strategic marketing plan that will be full of invaluable tactics. I expect my business sales to grow as a result of this course. Thank you, Richard.”

Paul Griffiths, Business Development Manager, Aspire Sports, Birmingham.

““The most practical and useful marketing course I have ever done! Richard puts real relevant examples into the course to show how easy getting it right can be. Could not spend my Friday mornings in a more effective way.”

Helen Cartwright, Gradplus.com, Birmingham.

Photo of Helen's Testimonial for High Impact Marketing for SMEs