Marketing Erdington

Do you want to know how to market better to people living in and businesses based in the Erdington area?

On this page is an overview of Erdington's population, our conclusions based on it and how this can really help you get more from your marketing in this area.

Overview of Erdington

This is a basic profile of a part of Erdington. As with all places, the profile varies considerably across the town but this gives you a general feel.

Family Income: Relatively low

Type of Housing:Mainly purpose built flats

Housing with mortgage:Very low

Educated to Degree Level:Medium

Couple with Children:Medium

Unemployment Levels:High

Money Spent On:Mainly on kids with little left for luxuries

Popular newspapers:Daily Mirror, Guardian, Independent

Additional Notes:High numbers of students and single families with a very high number of under fives.

Conclusions

Erdington has an unusual mix of people with many older people being on low income but with a fair percentage of more affluent first-time buyers, hence the higher than normal level of degree education. Birmingham city center is just 5 miles away and is easily accessible by car and public transport. House prices are very reasonable making it attractive to young professionals.

A carefully targeted campaign could pay huge dividends for businesses whose target market is outside of the "cheap and cheerful" profile above.

Any business that offered traditional values at a reasonable price would also find a home in this area.

Marketing the Midlands understand the frustrations and problems with marketing in this area. You can quickly and easily find the target market that you have been looking for with just a little support from us.

Five Things You Must Know Before You Start Marketing in the Midlands

There are five things you should know before you start marketing to consumers or companies in the Midlands. Richard has written a brief tips sheet based on his decade of experience of marketing in this area.

Complete the below details and claim your complimentary copy. We hate spam and the only thing we will send you is the report.