High Impact Marketing in Lichfield

Do you want to know how to market better to people living in and businesses based in the Tamworth area? High Impact Marketing is the key to getting more from your marketing spend. A key component of this is understanding your target market.

On this page is an overview of Lichfield's population, our conclusions based on it and how this can really help you get more from your marketing in this area.

Overview of Lichfield

This is a basic profile of a part of Lichfield. As with all places, the profile varies considerably across the town but this gives you a general feel.

Family Income:Slightly above average.

Type of Housing: 3 or 4 bed detached properties

. Housing with mortgage:Reasonably low

Educated to Degree Level:Higher than the average

Couple with Children:Mainly empty nesters and pensioners

Type of jobswell paid senior management and professional occupations, or work in agriculture.

Unemployment Levels:Very low

Money Spent On:They appreciate good food and wine, and enjoy eating out on a regular basis. They also enjoy hobbies such as golf and gardening, and visiting National Trust properties.

Popular newspapers:Telegraph.

Additional Notes:They like to take advice on their financial affairs and have a range of investments in stocks and shares, unit trusts and high interest accounts. They are also comfortable using credit cards. Tourism plays a large factor in Lichfield.

Conclusions

Lichfield is a lovely old city that has a great history, attractive buildings and considerable heritage. It is a tourist location and has a high number of affluent people living in the area. This makes it ideal for both high end establishments wanting the locally affluent and the "cheap and cheerful" companies that meet the needs of day trippers and tourists.

Marketing the Midlands understand the frustrations and problems with marketing in this area. You can quickly and easily find the target market that you have been looking for with just a little support from us.

Five Things You Must Know Before You Start Marketing in the Midlands

There are five things you should know before you start marketing to consumers or companies in the Midlands. Richard has written a brief tips sheet based on his decade of experience of marketing in this area.