Midlands Marketing Survey

Marketing the Midlands is surveying SMEs across the region to determine what difficulties and successes they are having with their marketing.

I'd be grateful if you could spare 4 minutes to quickly answer this eight question survey. As a thank you, we will send you our No-Cost Marketing Strategies report.

Please note the only fields you have to fill in below are your first name and e-mail address, so that I can send you the report.

Marketing Survey for Midlands Based SMEs

Please note that all fields followed by an asterisk must be filled in.

First Name*
First Name*

Last Name

E-mail Address*
E-mail Address*

Business Phone

Business Name

1. From a marketing viewpoint, would you like to (tick all that apply):

	Get more clients
	Get more regular clients rather than one-off orders
	Retain more existing clients
	Get existing clients to refer you more to their contacts
	Upgrade your clients (i.e. target wealthier groups who will spend more rather than competing with competitors on cost)

2. Which channels do you think would help the most to achieve this (tick all that apply):

	Off-line marketing (leaflets, direct mail, PR etc.)
	On-line marketing (e-mail, web sites, SEO, Pay-Per_Click)
	Social Media (Twitter, LinkedIn, Facebook, YouTube) etc.

3. Do you feel that you could get more return from your marketing spend?

	Yes
	No
	Maybe

4. Which of the channels do you use that you think you could achieve a better response from?

	Off-line marketing (leaflets, direct mail, PR etc.)
	On-line marketing (e-mail, web sites, SEO, Pay-Per_Click)
	Social Media (Twitter, LinkedIn, Facebook, YouTube) etc.

5. Do you have in place?

	A marketing system (e.g. organised continuing campaigns rather than one-off strategies)
	A customer-retention system
	A referral system

6. If no to any of the above, which do you think you would find useful:

	A marketing system (e.g. organised continuing campaigns rather than one-off strategies)
	A customer-retention system
	A referral system

7. Which of the below do you think would help you to achieve your marketing goals (tick all that apply)

	The development of a structured marketing plan with campaigns that can be easily implemented by your company
	Copy Writing Service (which writes the copy for your web site, leaflets, press releases, e-mail campaigns, direct mail, newsletters etc)
	Marketing coaching (monthly 1-2-1 coaching to support your marketing)
	Marketing Consulting (were we develop a marketing system for you)
	None of the above, thanks

8. Any other thoughts or comments you'd like to make or marketing successes you would like to share:

Many thanks again for taking the time to complete the survey. You will be automatically e-mailed with the No Cost Marketing Strategy Report.

Kind regards,

Marketing the Midlands
Telephone: 0121 605 6830 Mobile: 0778 995 2251
Address: Marketing the Midlands, 84 Norfolk Road, Erdington, Birmingham. B23 6NB

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